Kopi Luwak Indonesia (indonetwork.web.id)
Luwak Coffee from Indonesia
Luwak robusta coffee marketing (Mongoose Coffee) of Lampung is currently still small in volume to penetrate the market so that the Coffee Fermentation can be widely known, inside and outside country.
“Promotion for consumers, especially overseas, must be intensively conducted businessmen and farmers who grow Luwak coffee,” said Chairman Renlitbang Exporters Association and Indonesian Coffee Industry (AICE)Lampung, Lutfie Muchtar.
According to him, improving the quality and distinctive taste of luwak coffee should also be maintained so that consumers are interested in purchasing. Continuity of production, according to Muchtar, should stable, not more or less. “Luwak Coffee is a special coffee so the quality, taste and continuity of production must be maintained,” he said.
Currently Lampung robusta luwak coffee consumers in the country is still small due to scarce and expensive. According to him, Luwak robusta coffee consumers in foreign countries up to now there is no one and it needs to campaign constantly.
Entrepreneur luwak robusta coffee, Desmon Tahir, said the business prospects for this Coffee type is not promising because considering the expensive price and limited production. In addition, the aroma of Luwak Robusta coffee is not durable when compared to the Arabica type.
Luwak robusta coffee price reached Rp 750,000 to Rp 1 million per kilogram, while the Luwak type of arabica coffee in the market could reach USD 3 million / kg. “In Germany, Luwak Arabica coffee price could reach USD 9 million / kg,” said Desmond.
Desmond is also Chairman of the Campaign Compartment AEKI Lampung further explained, they have promoted Luwak robusta coffee in Singapore, but there has not been interested consumers. Consumers outside the country, continued Desmon, prefer luwak arabica coffee because its flavor distinctiveness. “Traders from Medan and West Java market Luwak arabica coffee in Japan even though the amount is not much,” he said.
Robusta coffee in Lampung is 163.000 ha and the farmers involved in coffee cultivation of 200,000 householder.
Coffee acreage in the golden triangle coffee in Indonesia (Lampung, South Sumatra and Bengkulu) covering 463 000 ha with a production of 218.000 tonnes. Indonesia was ranked fourth in the world after Brazil, Colombia, and Vietnam as a coffee-producing countries.
Do you know Kopi Luwak ?
Kopi luwak (Indonesian [?kopi ?lu.ak]), or civet coffee, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets, then passed through its digestive tract. A civet eats the berries for their fleshy pulp. In its stomach, proteolytic enzymes seep into the beans, making shorter peptides and more free amino acids. Passing through a civet’s intestines the beans are then defecated, having kept their shape. After gathering, thorough washing, sun drying, light roasting and brewing, these beans yield an aromatic coffee with much less bitterness, widely noted as the most expensive coffee in the world.
Kopi luwak is produced mainly on the islands of Sumatra, Java, Bali and Sulawesi in the Indonesian Archipelago, and also in the Philippines (where the product is called motit coffee in the Cordillera and kape alamid in Tagalog areas) and also in East Timor (where it is called kafé-laku). Weasel coffee is a loose English translation of its name cà phê Ch?n in Vietnam, where popular, chemically simulated versions are also produced. (wikipedia)